TKV-6 Strategies
  • Home
  • About
  • Industries
  • Services
  • Processes
  • Contact
  • Latest News

Gage Dutkin of TKV-6 Strategies Nominated for Emerging Leader of the Year

5/14/2024

Comments

 
TKV-6 Strategies Associate Director, Gage Dutkin, honored with the Emerging Leader of the Year nomination at the 11th annual M&A Awards hosted by D Magazine

DALLAS, TX: On May 2nd, 2024, D CEO, the business journal of D Magazine, nominated Gage Dutkin of TKV-6 Strategies a finalist for the Emerging Leader of the Year at the D CEO M&A Awards. D CEO in partnership with the Association for Corporate Growth-DFW (ACG DFW) were proud to announce the top mergers, acquisitions, and other financial transactions in North Texas in 2023—and the dealmakers who made them happen. It was all part of their 11th annual Mergers & Acquisitions Awards program, which honors individual achievements and notable M&A deals that closed last year. Their list of the Emerging Leaders in Dallas 2024 is published in the May issue of D CEO Magazine.

“What an honor to be recognized by the city I call home!”, said Gage Dutkin, Associate Director, TKV-6 Strategies. “I had an unconventional journey into investment banking, having come from the startup world as a founder - so I get to look at M&A through a different lens. Now I get to be in the trenches with business owners during the best part of the startup journey… the exit! Congratulations to all the other nominees and incredible deals that were closed this past year!”

Picture
What Makes Gage an Emerging Leader?
After establishing an award-winning venture and completing prestigious accelerator programs across the country, Gage kicked off his career in Dallas upon graduating in 2020 with an MBA in Technology Commercialization from Texas Tech University. He started a small consulting practice focused on startups, venture capital, family office, and capital raising - which led him to several prominent Dallas based clients, including TKV-6 Strategies.
Picture
One of the several projects that Gage was involved in while consulting with TKV-6 Strategies was nominated in 2022 for the Deal of the year by the prestigious M&A Atlas Awards; Magnasphere acquired by discoverIE (public company on the London stock exchange). This transaction went on to win the M&A Atlas Award for the Cross-Border Deal of the Year. After this success, Gage committed to pursuing M&A full-time and joined TKV-6 Strategies in January 2023.  He has been instrumental in several deals in 2023 including the Acquisition of Dallas/Frisco’s DKBinnovative by Evergreen Services Group.  Simultaneously, Gage was an integral part of a separate series of transactions which resulted in some of the biggest giants in tech, including Google, Microsoft, Broadcom, and IBM acquiring licenses to one of TKV-6 Strategies client’s Intellectual Property portfolio. Most recently, Gage served as an M&A Advisor to one of his personal investments, NuSkool Snacks, which recently sold to a consumer products investment portfolio.

Gage has taken a largely non-traditional path to investment banking. His startup experience has given him a unique perspective on M&A, having been on the opposite side of the table. Now he gets unique exposure to the industry working with boutique M&A firm, TKV-6 Strategies, by playing a role in every step of the M&A process. In contrast with a traditional investment banking route where one may only be exposed to and specialize in specific parts of that process at a time.

Passionate about the early-stage business community, Gage is involved in local and broader organizations such as Venture Dallas and the Lubbock Angel Network, where he fuels his passion for startups by investing as an Angel in promising companies and entrepreneurs.

An active community member, Gage sits on the Board of the League of Extraordinary Gentlemen of Texas (LXG), a professional organization for business owners, corporate executives, and outstanding community leaders to network and socialize within an environment of trust and friendship. LXG events endeavor to showcase local charitable and philanthropic objectives.

“Congratulations to Gage Dutkin for being named an Emerging Leader in Dallas by D Magazine,” says Todd Viegut, Managing Director and Owner of TKV-6 Strategies. “Gage was instrumental in closing several recent ambitious transactions and we are excited to recognize his accomplishments as an Emerging Leader in DFW and beyond.”
 
Read more about the finalists in the May issue of D CEO or on the D Magazine website below:

https://www.dmagazine.com/business-economy/2024/02/finalists-announced-2024-mergers-acquisitions-awards/

Congratulations to all of the finalists!

About TKV-6 Strategies: TKV-6 Strategies (To Know Value - 6 principles of establishing true shareholder value) is an award-winning boutique investment bank and M&A advisory firm based in Dallas, TX. The firm specializes in software, technology enabled platforms, electronics, and IT services. With over thirty years of experience, TKV-6 Strategies professionals are passionate about helping clients achieve their desired outcomes and finding the ideal strategic partner or acquirer. TKV-6 has been recognized for the 2019 Corporate Deal of the Year (Atlas Awards), 2018 & 2019 Investment Banker of the Year (The M&A Advisor), the 2023 Deal of the Year Finalist (D CEO), and the Cross-Border Deal of the Year (Atlas Awards).

For further information, please contact: [email protected] www.tkv6strategies.com

Comments

Leading North Texas Managed Service Provider Acquired

3/12/2024

 
DKBinnovative has been acquired by Evergreen Services Group under the guidance of TKV-6 Strategies.
Picture
DALLAS, TX: After a short quiet period, TKV-6 Strategies announced today that it has successfully facilitated the acquisition of DKBinnovative (DKB) by Helix Technology Partners, a division of Evergreen Services Group, backed by private equity firm Alpine Investors.

TKV-6 Strategies conducted a comprehensive auction of the company leading to numerous offers from strategic and financial investors. After detailed assessment and aggressive negotiations, the ideal cultural and financial fit partner was chosen; Evergreen Services Group backed by Alpine Investors which holds a philosophy of retaining corporate identity, retaining employees, and empowering management for continued autonomy. ​
“We are ecstatic with the engagement of TKV-6 Strategies,” stated Keith Barthold, CEO of DKBinnovative. “The firm did an outstanding job in preparing the company, negotiating, processing the diligence and closing the transaction, all within an incredibly tight deadline, we could not have done it without them."

“TKV-6's efficiency and effectiveness were paramount to getting an instrumental deal done. They made our lives easier every step of the way.”, Sydney Hockett, Vice President of M&A, Evergreen Services Group. ​

DKBinnovative is an industry leading Dallas-based Managed Service Provider (MSP) and IT Services Provider to local DFW area and regional businesses, including large F5000 companies.

After a comprehensive auction process, DKBinnovative chose Evergreen Services Group due to the strong cultural fit and favorable terms negotiated by TKV-6 Strategies, including that the name and brand identity in the Dallas metro area was to remain intact, the operating structure of the business was not to change, and the employees were to be retained. DKB has a significant number of highly recognized clients in the metroplex, from private equity firms and medical instrumentation manufacturers to architectural and engineering firms, and many more.

With more than 70 successful acquisitions, Evergreen has a proven track record of amplifying organizations in the MSP space while still preserving its legacy and investing in its continued success. Due to the success of acquiring DKBinnovative, Evergreen Services Group now plans on acquiring more IT Services and MSPs in the DFW and southern region and expanding the job base, which will continue to bolster the DFW IT industry with resources and capital to become one of the leading IT regions in the nation.

For more information on how TKV-6 can serve the future of your business, please contact [email protected].

About DKBinnovative:
DKBinnovative is a Dallas IT Consulting & Support firm that partners with clients as a trusted advisor to deliver the right technology and IT solutions so that they achieve their strategic objectives, create business value, improve user satisfaction, and ultimately reduce costs by removing focus from IT and putting it back on business productivity.

About Evergreen Solutions Group:
Evergreen is a family of leading managed services and software companies operated by world-class leadership teams. Evergreen partners with owners of services and software businesses to provide operational assistance and capital in support of growth and exceptional service delivery. Evergreen differentiates itself by providing a permanent home for businesses that care deeply about their customers and employees. For more Evergreen news and information, visit www.evergreensg.com.

About TKV-6 Strategies:
TKV-6 Strategies (To Know Value - 6 principles of establishing true shareholder value) is an award-winning boutique investment bank and M&A advisory firm based in Dallas, TX. The firm specializes in software, technology enabled platforms, electronics and IT services. With over thirty years of experience, TKV-6 Strategies professionals are passionate about helping clients achieve their desired outcomes and finding the ideal strategic partner or acquirer. TKV-6 has been recognized for the 2019 Corporate Deal of the Year (Atlas Awards), 2018 & 2019 Investment Banker of the Year (The M&A Advisor), the 2023 Deal of the Year Finalist (D CEO), and most recently the 2024 Cross-Border Deal of the Year (Atlas Awards).

For further information, please contact:
[email protected]
www.tkv6strategies.com

###

Dallas Based M&A Firm Wins Prestigious Global Mergers & Acquisitions Award

3/4/2024

 
TKV-6 Strategies wins Cross-Border Deal of the Year at the M&A Atlas Awards in NYC
DALLAS, TX: On January 30th, 2024, the Global M&A Network named TKV-6 Strategies the winner of the Cross-Border M&A Deal of the Year at the Global M&A Atlas Awards.

“We are honored to accept the industry ’Gold Standard’ award which wouldn’t have been possible without an exceptional client and a one-of-a-kind team,” says Todd Viegut, Managing Director and Principal at TKV-6 Strategies. “We are proud to represent Dallas here in the Big Apple.”

“We recognized the stellar achievements of best performing firms, deals and dealmakers, who exemplify excellence for executing transactions, especially during this past year of trying times. We value their participation and wish them continued success for the years to follow.” - Shanta Kumari, CEO and Global Group Editor, Global M&A Network.

Picture
TKV-6 Strategies acted as the exclusive financial advisor to Magnasphere, a US-based manufacturer of magnetic sensors and switches for industrial applications to UK-based public company, discoverIE. The firm conducted a comprehensive auction of the company leading to the numerous offers, bidding and an ultimate sale to discoverIE Group, an international conglomerate with a strong focus on unique innovative electronic components and software for industrial applications.

The Global M&A Network recognized the achievements of successful dealmakers, outstanding firms and the best-growth delivering transactions during the 15th Annual Americas and Global Markets M&A Atlas Awards celebration held at the Metropolitan Club in NYC. The world’s most prestigious, independently governed M&A Atlas Awards exclusively honors excellence in the categories of deals, teams, and outstanding firms. Winners are selected based on deal criteria, experience, and expertise; and are officially announced and honored during the gala celebrations and winner trophy-presentation ceremony.

About TKV-6 Strategies:
TKV-6 Strategies (To Know Value - 6 principles of establishing true shareholder value) is an award-winning boutique investment bank and M&A advisory firm based in Dallas, TX. The firm specializes in software, technology enabled platforms, electronics and IT services. With over thirty years of experience, TKV-6 Strategies professionals are passionate about helping clients achieve their desired outcomes and finding the ideal strategic partner or acquirer. TKV-6 has been recognized for the 2019 Corporate Deal of the Year (Atlas Awards), 2018 & 2019 Investment Banker of the Year (The M&A Advisor), and the 2023 Deal of the Year Finalist (D CEO).

For further information, please contact:
[email protected]
www.tkv6strategies.com

###

Tech Giants Google, Cisco & Microsoft secure MFA IP License from Dallas Innovation Team

10/30/2023

 
TKV-6 Strategies facilitates the licensing of a pioneering Multi-Factor Authentication patent portfolio

DALLAS, TX: TKV-6 Strategies today announced the successful non-exclusive licensing of a Multi-Factor Authentication (MFA) patent portfolio founded by Dallas-based inventors.

“We are thankful that TKV-6 Strategies recognized the value of our patent portfolio,” says Klaus Fosmark, founder of Nexiden. “After over a decade of trailblazing research into MFA, it is finally getting the recognition it deserves.”

Having worked extensively in the identity verification space, the Firm set out on an extensive process seeking suitors for the technology; evaluating the existing MFA landscape and identifying potential suitors in the industry, which has resulted in tech giants with expansive MFA platforms (Google Authenticator, Cisco Duo, Microsoft Authenticator) having secured licenses to the Nexiden portfolios.

“2023 has been an exciting year, closing high-profile deals. I’m looking forward to an even brighter 2024.” – Todd Viegut, Managing Director, TKV-6 Strategies.

This news comes in the wake of many recent initiatives and accomplishments of TKV-6 Strategies in 2023, a few notables include:
  • Received prominent 2023 Cross Boarder Deal of the Year by M&A Atlas Awards
  • Sold leading Dallas based Managed Service Provider, DKBinnovative, to Evergreen Services Group
  • Nominated for the 2023 Deal of the Year by DCEO
  • Sold U.S.-based Magnasphere to UK-based public company, discoverIE

To learn more about licensing the Multi-Factor Authentication portfolio for your business, please contact [email protected].

About the Company behind the MFA patent portfolio:
Nexiden, Inc. provides expertise and intellectual property in the areas of multi-factor authentication and transaction authorization. The founders were major pioneers in MFA technology and algorithms as early as 2010.

About TKV-6 Strategies:  
TKV-6 Strategies (To Know Value - 6 principles of establishing true shareholder value) is an award-winning boutique investment bank and M&A advisory firm based in Dallas, TX. The firm specializes in software, technology enabled platforms, electronics, and IT services. With over thirty years of experience, TKV-6 Strategies professionals are passionate about helping clients achieve their desired outcomes and finding the ideal strategic partner or acquirer. TKV-6 has been recognized for the 2019 Corporate Deal of the Year (Atlas Awards), 2018 & 2019 Investment Banker of the Year (The M&A Advisor), the 2023 Deal of the Year Finalist (D CEO), and most recently the 2023 Cross-Border Deal of the Year (Atlas Awards).  
 
For further information, please contact: 
Todd Viegut, Principal - Managing Director 
[email protected] 
www.tkv6strategies.com 
 
### 

MRT Sells Airmeez Unified Communications Platform

7/31/2023

 
Sabastian, FL - MRT has sold the assetts of the award winning Airmeez unified communications platform to a newly developed investment group.   TKV-6 Strategies used their knowledge in the space to perform an extensive positioning and market development campaign leading to the identification and engagement of an investment platform for the Airmeez offering.

Airmeez has been the 'go-to' cloud based platform for Avaya's unified communications platform when it comes to cloud IVR and Mass Notifications operating in a pure unified coms fashion.  The Airmeez platform has supported major clients of Avaya such as Giant Eagle, Roundrock School District, Shell, US Navy and much more.

TKV-6 Strategies has worked with the founding family yielding a solid outcome for the technology and clients.
Picture

.......

7/31/2023

 

Net Revenue Retention - SaaS Metrics for Privately Held Companies

2/9/2023

 
Below is one of the top universally tracked metrics we have seen in the market that strategic acquirers are focused on for privately held software companies. Prioritize this to have an edge during negotiations.

Net Revenue Retention (NRR) is a key metric for software companies looking to assess how sustainable their business’ revenue growth is and is the gold standard for tracking customer success. The volatility of the current market sees a shift away from growth-at-any-cost to a focus on sustainable growth, particularly among acquirers. Your monthly and annual recurring revenue (MRR)/(ARR) doesn’t show the full picture.

NRR is the cumulative total of retained, contracted, and expanded revenue over a set period, usually one month or one year. NRR calculates total revenue minus revenue churn (contract expirations, cancellations, or downgrades).  Anywhere above 100% is considered a good NRR, because it indicates growth via a consistent customer base and low churn rate.

Acquirers use NRR to assess the health and acquisition eligibility of a subscription business. In fact, for every 1% increase in revenue retention, a SaaS company’s value increases by 12% after five years, according to research from SaaS capital.

How is Net Revenue Retention Calculated?
Picture
How to increase Net Revenue Retention?

Invest in Customer Success - According to Gartner research, only 15% of customer interactions add value. Since Customer Success has shifted to own a bigger piece of the revenue pie, it’s a great opportunity to continue building on the team’s foundation of renewals, expansion, and growth. Upsell - Offer existing customers an upgraded version of your product or service Cross-sell - Increase your revenue from existing customers by introducing a new product
 

Acquisition of Magnasphere Corporation by discoverIE Group

1/26/2023

 
The transaction marked an opportunity for M&A firm to give back to hometown community.
 
 
DALLAS TX, Thursday January 26, 2023 - Award-winning M&A advisory firm TKV-6 Strategies is pleased to announce the acquisition of Wisconsin-based Magnasphere Corporation (Magnasphere) by leading international designers and electronics manufacturers discoverIE Group plc (discoverIE).
 
Magnasphere, founded in 2002, designs and manufactures high-performance magnetic sensors and switches for the industrial and security markets. With over 5 years of high annual growth and being established as an emerging competitor in the multi-billion-dollar magnetic switch market, the corporation engaged M&A advisory firm TKV-6 Strategies. The firm embarked on a comprehensive marketing program to source the ideal partner for the future of the company.
 
TKV-6 Strategies’ founder and Principal Managing Director, Todd Viegut, grew up down the road from Magnasphere in Waukesha, WI.  He saw this as an opportunity to give back to his hometown. “It is an honor to return to home with this acquisition,” Viegut said. “This is a terrific outcome for the company , and that positive income will trickle into the community.”
 
TKV-6 Strategies conducted a comprehensive auction of the company leading to numerous offers and ultimate sale to discoverIE an international publicly traded group with focus on sensors, magnetic components, and innovative electronic components for industrial applications.
 
“The process we run is extensive and deep, focusing on finding the best overall buyer fit for the people and technology, as well as the best return for investors of the company,” said Viegut. “In taking Magnasphere to market we were able to find a fit that is great for the technology, employees, and ongoing management while providing a high level of return for the investors.”
 
The transaction marks a solid return and investment for all parties. Retaining their distinct brand identity, Magnasphere will operate under discoverIE’s Variohm cluster and Sensing & Connectivity division. Succession plans include a leadership transition from management shareholders to existing ongoing management.
 
“We are thoroughly pleased with the engagement of TKV-6 Strategies,” stated Jim McHugh, CEO of Magnasphere. “The firm did an outstanding job in preparing the company, marketing the company throughout numerous industries, assisting in negotiations, and walking us through the diligence and closing process”. “We couldn’t have had a better partner”, added Rick Kirschman, Founder and President.
 
Nick Jefferies, Group Chief Executive of discoverIE plc, said, "Magnasphere has a long-established track record of manufacturing and supplying high quality custom sensors across the US. Operating within our Variohm cluster of sensor businesses, Magnasphere will gain access to our wider base of customers and with it, new sales opportunities in our target markets. We are delighted to welcome the Magnasphere team into discoverIE Group.”
 
 
 
 
About TKV-6 Strategies
TKV-6 Strategies (To Know Value - 6 principles of establishing true shareholder value) is an award-winning boutique M&A Advisory firm based in Dallas, TX. The firm specializes in software, technology enabled platforms, electronics, and IT services. With over thirty years of experience, TKV-6 professionals are passionate about helping clients achieve their desired outcomes and finding the ideal financial or strategic partner/acquirer. Awards include 2019 Corporate Deal of the Year (M&A Atlas Awards) 2018 & 2019 Investment Banker of the Year finalist (The M&A Advisor), among others.
 
www.tkv6strategies.com
For further information,  please contact:
Todd Viegut, Principal - Managing Director
[email protected]
 
 
About Magnasphere Corporation
MAGNASPHERE Corp. was founded in 2002 with the purpose of providing superior performing magnetic contact sensor technology to the residential, commercial, industrial and federal government security markets.
 
MAGNASPHERE represents the first significant improvement in magnetic switch and sensor technology since the introduction of the reed switch in the 1930’s. MAGNASPHERE’s patented, award-winning technology establishes new industry standards for high security contact performance while providing an affordable and more effective alternative to reed switch based security contacts.     www.magnasphere.com
 
About discoverIE Group plc
discoverIE Group plc is an international group of businesses that designs and manufactures innovative electronic components for industrial applications.
 
The Group provides application-specific components to original equipment manufacturers (“OEMs”) internationally through its two divisions, Magnetics & Controls, and Sensing & Connectivity. By designing components that meet customers’ unique requirements, which are then manufactured and supplied throughout the life of their production, a high level of repeating revenue is generated with long term customer relationships.
 
With a focus on sustainable key markets driven by structural growth and increasing electronic content, namely renewable energy, medical, electrification of transportation and industrial automation & connectivity, the Group aims to achieve organic growth that is well ahead of GDP and to supplement that with complementary acquisitions. The Group has an ongoing commitment to reducing the impact of its operations on the environment and with its key markets aligned with a sustainable future, MSCI has awarded the Group an ESG “A” rating.
The Group employs c.5,000 people across 20 countries with its principal operating units located in Continental Europe, the UK, China, Sri Lanka, India and North America. discoverIE is listed on the Main Market of the London Stock Exchange and is a member of the FTSE250, classified within the Electrical Components and Equipment subsector.     https://discoverieplc.com
 
 

TKV-6 Strategies announces the acquisition of Magnasphere Corporation by discoverIE Group

1/26/2023

 
The transaction marks Managing Director Todd Viegut’s return home to Waukesha following decades working with international organizations.
 
WAUKESHA WI, Thursday January 26, 2023 - Award-winning M&A advisory firm TKV-6 Strategies is pleased to announce their participation in the acquisition of Waukesha-based Magnasphere Corporation (Magnasphere) by leading international designers and electronics manufacturers discoverIE Group plc (discoverIE).
 
Magnasphere, founded in 2002, designs and manufactures high-performance magnetic sensors and switches for the industrial and security markets. With over 5 years of high annual growth and being established as an emerging competitor in the multi-billion-dollar magnetic switch market, the corporation engaged M&A advisory firm TKV-6 Strategies. The firm embarked on a comprehensive marketing program to source the ideal partner for the future of the company.
 
This transaction marks a return home for Waukesha native Todd Viegut, founder of TKV-6 Strategies. “It is an honor to return to Waukesha with this acquisition. This is a terrific outcome for the employees and investors alike of Magnasphere, and that positive impact will trickle into the community.”
 
The firm conducted a comprehensive auction of the company leading to the numerous offers and ultimate sale to discoverIE Group, an international conglomerate with focus on sensors, magnetic components, and innovative electronic components for industrial applications.
 
“In taking Magnasphere to market we were able to find a fit that is great for the technology, employees, and ongoing management while providing a high level of return for the investors”, said Viegut. “The process we run is extensive and deep, focusing on finding the best overall buyer fit for the people and technology, as well as the best return for investors of the company.”
 
The transaction marks a solid return and investment for all parties. Retaining their distinct brand identity, Magnasphere will operate under discoverIE’s Variohm cluster and Sensing & Connectivity division. Succession plans include a leadership transition from management shareholders to existing ongoing management.
 
“We are thoroughly pleased with the engagement of TKV-6 Strategies,” stated Jim McHugh, CEO of Magnasphere. “The firm did an outstanding job in preparing the company, marketing the company throughout numerous industries, assisting in negotiations, and walking us through the diligence and closing process”. “We couldn’t have had a better partner”, added Rick Kirschman, Founder and President.
 
Nick Jefferies, Group Chief Executive of discoverIE plc, said, "Magnasphere has a long-established track record of manufacturing and supplying high quality custom sensors across the US. Operating within our Variohm cluster of sensor businesses, Magnasphere will gain access to our wider base of customers and with it, new sales opportunities in our target markets. We are delighted to welcome the Magnasphere team into discoverIE Group.”1
 
About TKV-6 Strategies
TKV-6 Strategies (To Know Value - 6 principles of establishing true shareholder value) is an award-winning boutique M&A Advisory firm based in Dallas, TX. The firm specializes in software, technology enabled platforms, electronics, and IT services. With over thirty years of experience, TKV-6 professionals are passionate about helping clients achieve their desired outcomes and finding the ideal financial or strategic partner/acquirer. Awards include 2019 Corporate Deal of the Year (M&A Atlas Awards) 2018 & 2019 Investment Banker of the Year finalist (The M&A Advisor), among others.
 
www.tkv6strategies.com
For further information,  please contact:
Todd Viegut, Principal - Managing Director
[email protected]
 
 
About Magnasphere Corporation
MAGNASPHERE Corp. was founded in 2002 with the purpose of providing superior performing magnetic contact sensor technology to the residential, commercial, industrial and federal government security markets.
 
MAGNASPHERE represents the first significant improvement in magnetic switch and sensor technology since the introduction of the reed switch in the 1930’s. MAGNASPHERE’s patented, award-winning technology establishes new industry standards for high security contact performance while providing an affordable and more effective alternative to reed switch based security contacts.     www.magnasphere.com
 
About discoverIE Group plc
discoverIE Group plc is an international group of businesses that designs and manufactures innovative electronic components for industrial applications.
 
The Group provides application-specific components to original equipment manufacturers (“OEMs”) internationally through its two divisions, Magnetics & Controls, and Sensing & Connectivity. By designing components that meet customers’ unique requirements, which are then manufactured and supplied throughout the life of their production, a high level of repeating revenue is generated with long term customer relationships.
 
With a focus on sustainable key markets driven by structural growth and increasing electronic content, namely renewable energy, medical, electrification of transportation and industrial automation & connectivity, the Group aims to achieve organic growth that is well ahead of GDP and to supplement that with complementary acquisitions. The Group has an ongoing commitment to reducing the impact of its operations on the environment and with its key markets aligned with a sustainable future, MSCI has awarded the Group an ESG “A” rating.
The Group employs c.5,000 people across 20 countries with its principal operating units located in Continental Europe, the UK, China, Sri Lanka, India and North America. discoverIE is listed on the Main Market of the London Stock Exchange and is a member of the FTSE250, classified within the Electrical Components and Equipment subsector.     https://discoverieplc.com
 
 

Lifetime Value - to- Customer Acquisition Cost :  Metrics for Privately Held Companies

1/2/2023

 
Below is one of the top universally tracked metrics we have seen in the market that strategic acquirers are focused on for privately held software companies. Prioritize this to have an edge during negotiations.

LTV:CAC Ratio  - Lifetime Value to Customer Acquisition Cost
The standard view on the LTV-to-CAC ratio is that if you can gain a new customer by spending a third of the gross profit you’ll make from that customer, you’ve done well. In other words, a 3:1 LTV-to-CAC ratio is good. It is important to note that as software businesses evolve, LTVs rise through expanding product offerings and CACs tend to fall.  Of course in many businesses this ratio will vary. What is important is to track your LTV:CAC and use it as a KPI for tracking your company health.

A higher profit margin should be less important to a SaaS business than increasing top line revenue; and therefore, it’s better to spend more aggressively and likely see a lower LTV-to-CAC ratio, than to spend more cautiously and keep a higher margin (but have lower revenue). 

Calculating LTV:CAC Ratio
Lifetime Value (LTV) = ($) Average Monthly Revenue Per Customer ÷ Monthly Churn
Customer Acquisition Cost (CAC) = ($) Total Sales and Marketing Spend ÷ Number of New Customers Added
LTV ÷ CAC = LTV to CAC

Example: If your company's LTV is $5,000 and the CAC is $1,000, great! Your LTV:CAC is 5:1.

Why Acquirers Care About Your LTV:CAC

LTV:CAC is one of the most critical metrics used in valuing SaaS companies. From an investor’s perspective, a high LTV:CAC ratio (generally greater than 3x) indicates good growth potential with limited marketing investment, while a low ratio (generally under 3x) means the capital required to acquire new customers is not being effectively utilized and the company may need a future influx of capital to generate ARR growth. An extremely high LTV:CAC, may indicate the company is underinvesting in sales and marketing.

<<Previous

Home

About

Industries

Services

Contact

Copyright © 2024 TKV6 LLC   |      Dallas,  TX     |    All Rights Reserved    |     Privacy Policy  Cookie Policy
UA-162073210-1
  • Home
  • About
  • Industries
  • Services
  • Processes
  • Contact
  • Latest News